Jamaica is a nation of business people. Being the nation that launches cottage enterprises is what makes
us happy, yet we never get or receive the message on "How to make your Business Thrive!" This blog is
intended for small business owners who want to build a successful company while staying true to their
values and purpose.
16 Ways to Advertise Your Business
Promoting your small or new business doesn't have to be very expensive. What to do is the most
important thing to know. As everyone knows, you are running the business on a tight budget, with the
majority of you paying for it out of your own pockets. Even though you might not be able to use every
strategy on the list at once, doing so will undoubtedly help you see the light at the end of the tunnel.
1. Forward-Looking Plans
Every good concept needs planning. Many small business owners think that when it comes to marketing
and business promotions, they need to make a huge impression. Far from this is the reality. Things
Jamaica and the Jamaica Business Development Corporation, sometimes known as JBDC, are registered
facilities in Jamaica that can assist you with creating a business plan. They'll assist you in determining
who your main target market is and how to get in touch with them. The extent of your advertising reach
will be ascertained by them.
Becoming a member of these associations is also a smart idea if you want to be among the "in the
know" for events like trade exhibitions, conferences, and workshops. They organize a lot of events
throughout the year, so try to schedule as many as you can. This is your chance to freely market your
goods and services at a volume that will make you recognized in the industry.
2. Purchase a Web domain
Your company needs a website, if you don't already have one. Facebook may allow you some advertising
opportunities, but a website allows you to fully promote your goods in a more comprehensive package.
Consider yourself perusing a catalog; your website serves as a lavish catalog that provides clients and
prospective clients with all the details about your company.
Use "Do it Yourself" options such as Godaddy and Wix if you cannot afford to hire a reputable website
design company. To assist you in creating a website, they provide bespoke templates. It is important to
make sure that the services you are receiving are compatible with computers and smartphones.
3. Start a Blog Content for a blog is written to introduce yourself to potential clients. It involves
informing current and future clients about the company for a business owner. Upload it on your
website, print flyers, and display them on notice boards in supermarkets, businesses that allow you to
post, and even educational institutions. Consider both large and wide!
4. Accept Yahoo, Bing, and Google
These are the three primary search engines used on the internet. These three major search engine
platforms need to have access to your website in order for it to be seen by the general public, as well as
by your current and potential clients. Up to 75% of laptop and smartphone users will log in here to
access information about goods and services. For more coverage, your website provider needs to make
sure they have you connected into all of these possibilities.
5. Make Use of Billboards
Everybody has seen billboards when traveling on their local roadways or splattered across a commercial
wall. This is a massive advertisement splashed with pictures. Though a bit expensive initially, the
investment will eventually pay for itself. Imagine that when you view a billboard, the images simply stick
in your head. This is what will happen to prospective clients. They will remember when they see your
company's billboard advertisement.
6. Trucks, Autos, Decals, and Signs
You can step up your use of billboards as a business promotion tool. Have you ever seen advertisements
for companies on vehicles such as cars, trucks, and buses? These are referred to as wrap advertising,
and it is a viable option. What better advertising than the vehicles that will traverse the island:
automobiles, buses, and trucks. For a single cost, you may obtain miles of advertising by simply paying
for the wrap once.
7. Place Ads in Newspapers
Making a newspaper ad is a fantastic method to publicize your company. This makes your information
available to newspaper readers. Therefore, finding out how much it costs to advertise in The Star, The
Observer, or The Gleaner is a terrific way to spread the word. Your budget will determine the size of the
advertisement, so choose your products carefully.
8. Spend Money on a Radio Ad
This is what everyone of us was raised on. hearing the commercials for the many things being advertised
on the radio. Select a bundle that you are confident will work for you and choose the radio station that
you are comfortable with. Meeting with the sales representative in person to discuss a bundle is a smart
idea.
9. Make a video
Using a video showcasing your company on your website is a terrific idea. In addition to having it on
your website, you may upload it to YouTube. You can publish your company's video to Facebook as well.
10. A musical fashion show or outdoor singing performance
Though it might be overly dramatic, consider for a moment that reggae is our national music. Making a
jingle about your company will help you gain recognition. Not even well-known artists must be used.
There are plenty of other Sing Jays and Deejays in the area who also require publicity. If you are in
fashion, work with one or two people and have them sing outside your building. You may also use family
and friends to showcase some of your things. If not style, the Deejay's singing outside of your
establishment has just as much power.
11. Expo or Trade Show
A trade fair or expo is a great opportunity to introduce your company to the public. You will need to
create several intricate promotions, such as radio and television commercials and leaflets, in order to set
up a trade exhibition. These are but a few ideas that you might want to think about. Many people from
other business sectors, or even other small business owners, will be able to participate in the event
thanks to the trade fair. It's also a great way to advertise your goods and services to a broad range of
potential clients.
This is also a fantastic approach to start a joint advertising campaign with some of the smaller, newly
founded companies. You will be stronger if you help each other out.
12. Establishing Connections With Other Companies
This is a great opportunity for you to network with other businesses and set up your trade exhibition.
Customers are still thinking about you after the trade fair because of it. Make use of the area by
proposing to collaborate with your rivals and interacting to attract new clients. Never take advantage of
a networking opportunity to acquire clients from your rivals; this is not a sign of sound business
practices. Recall that rumors spread, so if you are discovered to be stealing from a client, you can find
yourself in the dark.
13. Instagram, Facebook, and LinkedIn
Social media advertising must become a common language across start-ups and small enterprises. This
is the more affordable or cost-effective form of advertising that many business owners are looking for!
Jamaicans must become more accustomed to using social media, which may be done by expanding your
reach on Facebook, Instagram, and LinkedIn. Customers who follow your goods and services will provide
you with the necessary clientele.
14. Search Engine Optimization, or SEO
SEO integration for advertising on your website portfolio. SEO collects the content data from the
website's pages. One of the best ways for search engines to obtain information is through the HOME,
ABOUT US, and SERVICES pages. This is utilized when clients look for goods and services online. You will
attract more customers if your product and service pages, together with your company name, address,
and contact details, are more content-worthy.
When browsing for a product, searchers prefer not to spend more than four seconds on a website. For
your firm, the easier it is to access the information, the better. Therefore, you must write your content
using relevant keywords that users would type into search engines.
For instance, if you own a sporting goods company like ADIDAS, your keywords would be Originals
Sneakers, Slippers, and Trendy SportsWear.
Jogger pants
Therefore, having SEO-optimized material that has been professionally done will really aid in getting
your company found during searches.
15. Credit Cards
Completing the aforementioned tasks is crucial. One of the best ways to market is to print business
cards and utilize them effectively. In order to be represented, you should hand out a few business cards
when you speak with someone. Inform your friends and family that your business is now officially
underway and that they will be your greatest source of personal support going forward.
16. Make Use of Your Present Clientele
This is yet another excellent form of promotion. Give customers who refer new clients to your firm
discounts. Offer them a special rate because it will always encourage them to be so giving in spreading
the word about your goods and services. Don't be timid; if you offer anything for half price and bring in
four or five new clients, the discount will be again covered.
Obtaining consumer reviews is another benefit of this approach. Have surveys available to distribute so
that people may tell you how wonderful your company is and where you can make improvements to
your service.
